Search Engine Optimization
A modern inbound marketing strategy is incomplete without cutting-edge SEO. In less than 1-year, we’ve increased client’s organic traffic by as much as 17,500% with as little as 10 strategic pieces of content.
What Is SEO / Search Engine Optimization?
Search Engine Optimization, or SEO, is a crucial part of inbound marketing. SEO helps drive traffic to your website by improving your site’s ranking in search engine results pages (SERPs).
SEO is a long-term process that can take months or even years to produce results. And, because it’s an ongoing process, it’s important to continuously monitor and adjust your SEO strategy as needed.
How it works
How Does Search Engine Optimization Work?
By targeting organic search traffic, SEO seeks to fill a specific need or answer common questions related to your business or industry.
Search engines use dozens of criteria to evaluate your content to decide if your content is worthy of being served to searchers. This includes things like keyword relevance, freshness, and overall quality.
Why Is Search Engine Optimization Important for Marketing?
You need to focus on SEO to help your brand reach your ideal clients. Rarely, if at all, do clients search past the first page of Google.
Your website needs to rank highly to attract new prospective clients and stand out against your competitors.
Benefits & Importance of SEO
More Website Traffic
SEO allows more people to view your website when searching the internet. Your brand will stay top of mind and stand out in the market.
More website traffic means more potential customers purchasing your goods & services.
Build your reputation & establish yourself as an authority in your industry with SEO.
Paid advertisement is expensive, and its results can be short-lived. Search engine optimization, on the other hand, is a more sustainable form of marketing that helps improve your business’s ROI in the long run.
What Types of SEO Do We Specialize In?
SEO goes beyond your content. We specialize in optimizing your website in the following ways:
We look at everything from page titles to meta descriptions. Our team will ensure that your content is easy to understand for search engines and ranked appropriately for your niche.
If you’re producing video content, we can tell you what terms to create content around that will help you improve your SEO. We’ll also show you how you can use those terms in order to get more views on your videos
You may have developed the greatest-looking web page, but no one will see it if the Technical SEO isn’t the best it can be. We help guarantee that search engines can find your sight and ensure optimal user experience.
Half of Google searches are local. If your business is geographically limited in any way, we’ll optimize your website to attract customers in your service area.
Images make your content more interesting to readers and easier to understand. Like text, your images should be properly optimized.
By taking the appropriate steps outside of your website, we can positively affect your search engine results page ranking (SERPs).