Industry Insider's Secrets

The Offbeat Blueprint to Skyrocketing Revenue In as Little as 30 Days

The Offbeat Blueprint to

Skyrocketing Revenue

In as Little as 30 Days

Avoid the Economic Drain of Constant Marketing Strategy Overhauls

Agencies and employees OVERCHARGE and UNDERDELIVER. How do I know?… Well, I’ve worked with over 150 sales and marketing organizations. NOW, I expose the inefficiencies and pitfalls of the traditional sales and marketing strategies 99% of companies mistakenly rely on, all while helping some of America’s fastest-growing companies create revenue growth engines for their organizations that drive real results.

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Trusted By

"

From The Desk Of Collin Siverts
Denver, Colorado

April 18

To all business owners searching for change,

STOP wasting your company’s cash balance immediately!

Ask yourself…

At your company today…

How much are you spending on employee salaries, software, agencies, and consultants with the goal of driving more revenue for your business?

  • $2k+/month
  • $5k+/month
  • $10k/month
  • $25k+/month
  • $50k+/month
  • $100k+/month
  • $1m+/month

But…

Have you ever thought to yourself…

..."Ughhh!..."

  • Is my sales and marketing budget delivering concrete returns, or is it just an ‘economic drain’ expenditure?
  • Are my teams operating at peak efficiency, or is there room for improvement?
  • Can I optimize operations to save costs without compromising quality or customer experience?

You’re far from alone…

Because ANY good leader should be asking themselves those questions.

To find answers, you dig a little deeper:

  • …How is our sales and marketing budget allocated across different channels and initiatives?…
  • …How do we know if what we’re doing is working?…
  • …Who is responsible for what?…
  • …Are we overspending in any areas?…
  • …Is there anything we could be doing differently?…
  • …Are we leveraging the latest technologies and strategies to optimize our sales and marketing efforts?

But you realize these are difficult questions to unpack.

And quite frankly…

You don’t know where to look to find all the answers.

So, what do we do now…

We Play the Waiting Game!

What precisely are we waiting for?

Well, we don’t always know…

But, we think we may have found the answer when:

  • We make a new HIRE
  • We TRAIN employees
  • We buy new SOFTWARE
  • We increase our SPEND
  • We hire an AGENCY
  • We trust our FRIEND

However, all of these ‘solutions’ follow the same pattern…

The Lifecycle of a 'New' Solution that Solves Nothing

  • A new solution is presented.
  • Resources are allocated and contracts signed.
  • Initial results seem promising...
  • ...As time goes on, the results never come, plateau, or decline.
  • Costs begin to mount.
  • You realize the solution isn't everything it was touted to be.
  • The cycle repeats

And what do you get for all of your efforts?

Wasted time...

Wasted cash...

And more stress...

But your business doesn’t need to operate like this.

There’s a better way to grow your business without having your sales and marketing team operating by a ‘fly by the seat of your pants’ model.

My Goal for You

STEP #1 – IMMEDIATELY Cease Investments in Inadequate Sales & Marketing ‘Solutions’ that Do Nothing But Waste Your Time and Resources…

STEP #2 – In Less Than 30 Days, Implement the Last Revenue Growth Engine You’ll Ever Need!

No, the revenue growth engine I’m referring to isn’t a single piece of technology or script that I’m talking about…

It’s much more robust than that.

This system is comprised of sub-components that were painstakingly developed over the years using concrete data and strategies that I’ve personally implemented at America’s top companies.

I’ve personally used this revenue growth engine to help clients achieve…

$0 to Eight Figures in 24-Months Flat!

This business owner completely abandoned their other services, and now, over 95% of their revenue comes from the system we built.

Organic Traffic UP 60,000%!

This business was invisible online but was able to increase its organic traffic by over 60,000% in less than a year.

5X Revenue in UNDER 6 Months

This inventor was able to focus more on his products instead of spending all of his time selling.

0 to 500+ Qualified Leads in 7 DAYS!

This sales team went from waiting around to actively pursuing a growing list of qualified leads.

$60,000+ SAVED in 1 Hour

After a quick meeting, we discovered our client was about to sign a one-year software contract from an overpriced provider. I offered a better system, which the client accepted, that solved the problem for under $300.

Six-Figure Deal in FIRST 2-Weeks

This new startup was able to quickly acquire a large contract, which was critical to showing early activities to investors.

If You Stay Until the End...

You’ll discover a secret revenue growth engine, which has been the combination of over a decade of research and the accumulation of teachings from the world’s greatest business minds.

You’ll learn the secret to achieving fast-paced growth without wasting a single penny.

You’ll operate with 100% confidence when making any business decision about your sales and marketing systems.

Managing your team will become a breeze, because the revenue growth engine you’ve implemented has crystal clear analytics.

Your team will no longer be twiddling their thumbs, waiting to take action. Instead, they’ll have a clear process to aggressively sell.

A flurry of activity will result in more deals than ever coming into your sales pipeline.

Your deal velocity will drastically increase.

If you want to scale, your system is so tightly integrated that scaling up or down can be achieved without complexity.

And most importantly…

You’re operating your sales and marketing systems with complete clarity.

You Want Answers?...

I Know How to Find the Answer

Most software companies, agencies, and consultants are incentivized to stay in their lane as much as possible.

The more complexities they offer, the more costly it becomes for them to deliver their services.

Therefore, most companies create a service offering that is incredibly easy to deliver, and then they do their best to convince businesses that their solution will fix all their problems.

But, as soon as you hire them, you quickly discover what deliverables are ‘out of scope’ as other needs appear.

This is why for most companies, NO single employee, software, agency, or consultant is going to solve all your revenue growth problems.

Gradually, companies have to hire more and more companies to support their systems.

Each one has its own set of limitations, and because every company operates independently, systems aren’t connected, things become convoluted, and ROI becomes difficult to achieve.

What Makes Us Different?

My name is Collin Siverts...

I’ve advised over 100 companies, including Fortune 5,000’s and Inc’s Fastest Growing Companies, on their revenue growth strategies.

I’ve helped companies hire over 150 sales and marketing agencies or consultants.

I’ve performed 500+ software integrations.

I’ve trained over 100 teams.

And I’ve worked in over a dozen vastly different industries.

I’ve devised, planned, built, and executed just about every different type of strategy there is to acquire new customers and grow revenue.

I know that there is more than one way to skin a cat, and unlike a large software company or agency, that is hyper-focused on convincing you that their one solution is the be-all and end-all to all your problems…

…I’m 100% Impartial to…

  • What software you use...
  • Who you hire...
  • What industry you're in...
  • Or, what strategies you implement.

My sole focus is to evaluate your current situation and dream outcome to assemble strategies that best suit your company’s unique needs.

My skillsets and financial incentives aren’t tied to one specific deliverable…

That’s why I’ve become the ‘go-to person’ for many clients, helping them develop and execute their growth strategies.

They know they’re not being ‘sold…’

Instead, we’re simply having a logical conversation and picking a path that makes the most sense for their business to achieve their revenue goals.

My Background

Every great story has a wise mentor.

Luke had Yoda…

The Karate Kid had Mr. Miyagi…

Harry had Dumbledore…

And I had… my next-door neighbor.

I was fortunate to grow up surrounded by business leaders.

One in particular was a close family friend.

He was a sales coach who consulted for some of Silicon Valley’s largest companies in the early 2000s.

I couldn’t help but absorb much of the dinner-table talk growing up, even though topics like sales battle cards, KPIs, or deal velocity were of little interest to a kid.

As time went on, sales vernacular and the advanced strategies my mentor was teaching the biggest companies in the world became second nature.

When I graduated college with a technical degree, I went to work for my mentor.

I spent my early years working behind the scenes to help enterprises and heavily funded startups implement and execute their go-to-market strategies.

I Know How to Find the Answer

Here’s a photo of my first desk from my Boston Apartment

I’ve always been a problem solver, so I quickly become the ‘de facto’ person to turn to when there’s a problem that needs fixing.

"Hey Collin..."

  • “We can’t figure this out…”
  • “We need help with this…”
  • “Do you know how to get this to work?…”
  • “We’ve got to start tracking that…”
  • “I don’t know what to do…”
  • “I’m looking for your advice…”
  • “I wish this was easier…”

It didn’t matter whether the question was about operations, marketing, sales, customer service, finance, product development, strategy, or IT…

I was the most resourceful person in the room, so teams would often turn to me.

And, even if I didn’t know the answer off the top of my head…

I could ALWAYS find the answer.

I Know How to Find the Answer

The most common questions I received were always related to sales and marketing problems.

  • “We need more traffic…”
  • “Our ads are underperforming…”
  • “We need more deals…”
  • “We’re not tracking our pipeline…”
  • “Our landing page isn’t converting…”
  • “Our team isn’t following up with leads…”

I’ve spent thousands of hours researching answers to these questions.

I’ve read the books…

Tested hundreds of different tools…

Attended industry events…

Studied the experts…

…And most importantly, I learned from trial and error!

After over a decade of experience helping business leaders, I saw the same patterns emerge again and again.

Here is the most common one…

Shiny Object Syndrome

What inexperienced companies get wrong, is that they fall victim to ‘Shiny Object Syndrome.’

This is when companies become distracted from everything else, and all of their attention goes towards one specific thing.

In many cases, it’s usually a new sales or marketing tool that promises to solve all their problems.

But, as I mentioned earlier, the solution never is everything it’s touted to be, and soon you’re looking for a new solution.

The good thing with sales and marketing is no matter how other companies may package their ‘shiny object,’ it always boils back down to this…

To communicate your business value and win more deals, there are a LIMITED number of mediums available to you…

To be specific…

…By my count, there are only eight mediums you can use…

The 8 Communication Mediums Used to Win Any Deal

Every employee, software company, agency, or consultant who has a ‘new solution’ for your company’s sales and marketing is always repackaging one of the following eight communication mediums:

METHOD #1 - Email

Examples of emailing to communicate include:

  • Cold Email
  • Warm Email
  • Newsletters
  • Abandoned Cart Emails
  • Automated Sales Email Sequences

METHOD #2 - Call

Examples of calling to communicate include:

  • Cold Calling
  • Warm Calling
  • Auto-Dialers
  • Public Business Phone Number

METHOD #3 - Message

Examples of messaging to communicate include:

  • SMS/MMS
  • Direct Messaging
  • Automated Social Messaging
  • Chat Widgets
  • Messaging Via Software

METHOD #4 - Content

Examples of using content to communicate include:

  • Website
  • Blogs
  • Forms/Surveys
  • Sales Collateral
  • Lead Magnets
  • Calculators
  • Free Downloads
  • Podcasts
  • Social Posting

METHOD #5 - Ad

Examples of advertising to communicate include:

  • Paid-per-Click (PPC)
  • Display Ads
  • Radio Ads
  • Influencers
  • Radio/Television Ads
  • Billboards
  • Paid Placements

METHOD #6 - Mail

An example of mail to communicate:

  • Direct Mail

METHOD #7 - Meet

Examples of meeting to communicate include:

  • Trade Shows
  • Door-to-Door Sales
  • Speakers
  • Industry Events

METHOD #8 - Refer

Examples of referrals to communicate include:

  • Referral Programs
  • Customer Referral Rate
  • Channel Partners

Now, you may be wondering…

“Okay, I believe you. There certainly are a limited number of communication mediums I can use to win new deals, but…

Which communication medium do I use for my business?”

I thought the same thing…

Now that I discovered there were only a limited number of communication mediums, I could test each one to discover which generates the best ROI.

I thought I’d be able to help any company succeed, because I’d be an expert at the medium that generates the biggest ROI!

I studied even more, and optimized every communication medium to it’s limits, but no single communication medium was ever the be-all and end-all solution for any company…

That’s when I discovered another pattern…

If you work with the sales and marketing teams at America’s Fastest-Growing Companies, you’ll see they try to…

Leverage ALL Communication Mediums

But why?...

Why try all communication mediums, instead of being hyper-focused on one?

Here was my next breakthrough discovery after working first-hand with dozens of companies who were focused exclusively on one communication medium…

Single-communication medium businesses always seem to fail, because of one of the following:

  • Competitors leverage the same medium, which drives up costs and down results.
  • The people you trust running these systems are ineffective.
  • Your competitors find a better communication medium to reach your target market.
  • Medium fatigue occurs when you exhaust the communication medium with too much messaging.
  • Your target market prefers communication through another medium.
  • New limitations are introduced to the medium.

Now, I’m not saying you need to split your budget equally across all mediums…

You should scale up what’s currently generating the most ROI and down what’s not.

But, what I am saying is you can’t rely on one medium, for all the reasons I listed above.

The Financial Wall You'll Hit

Now that I understood that the most successful companies try to win deals through as many of the eight communication mediums as possible, I started to help companies do the same…

To build effective sales and marketing strategies, a lot of different services, technologies, and skill sets would be required…

At the time, the easiest way to assemble these skill sets was to hire employees, bring in consultants, or rely on agencies.

I would interview, vet, and manage many different vendors.

Everything seemed okay…

But then we saw the quotes!

 Here’s a breakdown of the conservative estimates we’d see:

Cold Outreach

Agency
$2-5k/month

Content

Agency
$2-3k/month

IP Tracking

Agency
$250-2.5k/month

Sequences

Agency
$500-1k/month

Paid Ads

Agency
$2k/month

Automation

Agency
$500-1k/m

Capture

Agency
$500/month

SMS

Agency
$500-1k/month

Process

Agency
$500-2k/month

Training

Agency
$500-2k/month

Tracking

Agency
$250-500/month

Scorecard

Agency
$150-1.5k/month

Mail

Agency
$250-1.5k/month

Social

Agency
$500-2.5k/month

Press

Agency
$500-1k/month

Design

Agency
$500-2k/month

w

Chatbots

Agency
$250-500/month

Website

Agency
$1k-2.5k/month

Newsletter

Agency
$200-500/month

Booking

Agency
$20-250/month

Lists

Agency
$500-5k/month

Integrations

Agency
$200-500/month

Events

Agency
$250-1k/month

Coaching

Agency
$500-3K/month

😰

The Total Cost

$14,320-42,250/month

Yikes!…

At that price point, using multiple providers isn’t an option for 90% of companies.

But, there’s another problem…

If you are one of the 10% of companies that can afford this kind of budget…

You'll still run into another problem...

The Incapability Dilemma

Now that you’ve invested significantly into multiple agencies, employees, or consultants to help you reach your revenue goals, it’s time to connect the dots.

However, because you’re the one responsible for the vision of your sales and marketing strategies, the burden to organize the pieces falls on your shoulders.

You try your best to connect the different entities to create one cohesive operation that you don’t have to manage daily.

The first signs of problems reveal themselves when…

  • Agency A doesn’t want to work with Agency B.
  • Consultant X is recommending a technology that Employee Y doesn’t want to use.
  • Agency B doesn’t want to jump on a call with Consultant X.
  • Employee Y disagrees with Agency A.
  • Agency B is dependent on Consultant Z, but Consultant Z is behind on their deliverables, so Agency B is still being paid by you to sit around and wait.
  • Consultant X’s deliverables have fallen short of expectations, and now that their head is on the chopping block, they start blaming Agency B’s recommended strategy. Now, you don’t know who to believe.
  • You’ve worked with Employee Y for a long time, and although they’re underperforming, it’s tough to have those difficult ‘get your act together’ conversations.

If you’ve ever seen these problems in the past…

You're Not Alone

The pain points above are just a few of the problems I see all the time when working with leadership.

To alleviate the headache of managing the entire process, you invest in a full-time team of people to help manage this entire process.

Or, worse yet…

You continue to try to manage the entire process on your own.

And because it’s such an impossible job to manage, while also trying to keep up with the day-to-day activities you were supposed to be doing…

  • Deadlines are missed...
  • Your time is wasted...
  • Expenses keep adding up...
  • Opportunities are missed...
  • Competition is gaining market share...
  • And rather than experiencing growth, you've bought yourself an expensive headache...

You ask yourself the hard question…

What's Your Actual Cost?

$_______

For most leaders, that number is usually a lot higher than the investment they’ve made.

But… maybe you’re okay with paying the high cost associated with managing a headache.

If that’s the case, you’ll still run into another common problem

...Mediocrity.

The Mediocrity You'll Face

Okay, as I mentioned before, agencies, consultants, and employees are incentivized to underdeliver.

But… during sales calls with you, they’ll make you feel like their solution is the be-all and end-all fix to your revenue problems.

What they’re presenting isn’t your expertise, so it becomes challenging to know how to evaluate what they’re telling you.

After helping companies hire over 150 agencies, consultants, and employees, I’ve heard a lot of claims and seen a lot of different deliverables.

My experience allows me to ask the hard questions that most people wouldn’t think to ask.

I wish there was a simple list of ‘look at for these things’ questions that I could share with you…

But, since there are so many different strategies that are built on the eight different communication mediums I’ve mentioned above, it’s impossible to prepare you for what you will encounter.

What I can do is show you examples of instances where I was able to help companies fairly evaluate a provider.

EXAMPLE #1 - Traffic Lies

The Situation

A client was considering hiring an agency that promised to produce content at scale cheaply.

They demonstrated how they were able to leverage A.I. to produce seemingly compelling content that would help any company generate a huge amount of organic traffic.

The Facts

I had already figured out the science of growing organic traffic years earlier.

In fact, I recently helped a company grow its organic traffic by 60,000% in no time at all.

Strategy Traffic Increase

The screenshot demonstrates the rapid traffic growth of a company I worked with after experiencing almost no organic traffic for over eight years.

I understood that search engines aren’t looking for volume of content. Instead, search engines want more in-depth versions of what’s already ranking.

For that reason, if a company’s goal was organic traffic, they were better off producing one in-depth blog that stood a chance at ranking, rather than using A.I. to produce 10 blogs that had an almost zero percent chance probability of ranking.

Although this A.I. content writing company is trusted by over 1,000 companies, it was easy for me to quickly determine that they were lying about their results.

All I had to do was ask them for a website of one client of their’s who has done an exceptional job at using them to drastically increase their organic traffic.

Then, I plugged those websites into my software tools and found that each of their clients had only grown their traffic by as little as six visitors and, at most, by a few hundred per month.

They then said to look at their own company as an example of a company that’s achieved a significant amount of organic traffic…

It was true…

They did have a significant amount of organic traffic.

Strategy Traffic Increase
But…

Once I dug a little deeper, the reason became obvious

Using A.I. to produce content for themselves wasn’t getting them all their traffic!

71.4% of their traffic came from a custom software tool that their team had built.

Strategy Traffic Increase

The screenshot proves that 71.4% of an A.I. writing company’s traffic comes from a software tool.

And, if you read through some of their other top blogs, it was evident that A.I. didn’t write these.

The Recommendation

If the client wants more traffic to their website, they should invest in in-depth articles on specific topics rather than using A.I. to produce shallow content cheaply, which search engines will never rank.

EXAMPLE #2 - Losing Control

The Situation

A medical client wanted to streamline their operations to save money and reduce complexities.

Prior to consulting with me, they had signed a contract with the most popular medical practice management software provider.

This provider was already trusted by over 3,200 medical practices, so it seemed like a safe bet.

The Facts

The client I was working with was a fast-paced organization with a leadership who was known to make rapid shifts in their strategies to adapt to market changes.

Therefore, any organization that worked with them needed to be nimble and flexible.

When I was pulled onto the demo with this leading provider of medical practice management software, which the client I was working with had already signed a contract for, everything sounded great… but then I started to ask the hard questions:

  • We make a lot of changes to stay ahead of our competitors; what if we want to make a simple change?

Their response: Well, that simple change would technically be out of scope, so we’d have to send you a separate proposal.

  • We need to get certain data into our other application for our company's existing processes; that's not a problem, right?

Their response: Actually, our system doesn’t currently allow you to export any data. Instead, you’ll have to manually copy everything over.

  • If we decide to cancel with you, we can still get all of our data, right?

Their response: Unfortunately, everything is built in our castle, so if you cancel with us, you’ll probably have to rebuild everything on your own.

The Recommendation

I told the client to cancel their contract with this medical practice software provider.

It was clear that this provider was going to be a headache to work with long term, and wasn’t a good fit for their aggressive growth goals.

Luckily, they were able to get their money back.

And, even better…

We were able to build out better systems internally using other software, where they’d have complete flexibility and ownership.

EXAMPLE #3 - Overspending

The Situation

The client was spending tens of thousands every month on an agency that is one of the U.S. leading ad agencies and employs thousands of people.

The client new they were spending a ton on ads, but since they felt like that was their sole source of traffic, they just assumed it was a cost of doing business.

The client finally brought a report of their agency’s ad spend to us for a second look.

Advertising Data Example - Client

The Facts

The ad agency provided an incredibly detailed report of their ad performance.

  • Demographics
  • Locations
  • Best creatives
  • Impressions
  • You name it!

Anyone would think, “Wow! This is very professional. This must be a great agency.”

Unfortunately, there was a very important metric missing…

CONVERSIONS!

The reports were simply a fancy way of saying, ‘We’re getting you no results.’

The Recommendation

Double down on the advertising channels that were actually generating the highest ROI.

I helped the company paint a clear picture of where their customers were coming from, and it was uncovered that the vast majority of their revenue was through partners.

Therefore, the company cut ad spend, double-downed on partners, and hasn’t looked back since.

I Get It... But What's the Fix?

Let’s recap…

  • You’ve learned about the eight communication mediums.
  • You know that America’s Fastest-Growing companies try to leverage as many communication mediums as possible.
  • You see how expensive and complicated it can be to hire agencies, consultants, and employees.
  • Even worse, you see what a pain it is to manage all the pieces.
  • And finally, you know how companies are incentivized to cut costs and make you believe that their solution is the be-all and end-all to all of your revenue growth goals.

Okay, what’s next?

I asked myself the same question…

From an industry insider’s perspective, it seemed to me like most companies are stuck between a rock and a hard place.

There wasn’t a single revenue growth solution that was truly an be-all and end-all.

Wait a minute!

I realized that’s it!…

Strategy Traffic Increase

I already know what companies need…

I know the strategies

I know the tools

And, I know how to build everything.

The LAST Revenue Growth Engine You’ll Ever Need…

I’m NOT like most companies…

I CAN’T tell you that one thing is going to solve all your revenue growth problems, because it won’t.

What I CAN tell you is that a great revenue growth engine solve your revenue growth problems.

I realized that after working for over a decade in the revenue growth industry, I was in a better position than anyone to help guide companies through creating and implementing ‘the last revenue growth engine they’ll ever need.’

But what does that mean…

You're Unique....

Your revenue growth engine needs to be, too.

I help companies build be-all and end-all revenue growth engines to get you to your revenue goals.

This is confusing to some…

After all, everyone is looking for an easy answer

  • “Just download this script”
  • “All you have to do is buy this software”
  • “It’s easy if you follow my blueprint”

With me…

…You’ll never hear me recommend a strategy until you first tell me:

  • Your goals
  • Your challenges
  • Your market
  • Your buyer persona
  • Your budget
  • Your technical capabilities
  • Your availability
  • Your team
  • Your willingness to try new things
  • Your softwares
  • Your constraints
  • Your timelines

If that sounds like a lot of ‘work,’ it shouldn’t…

Building Your NEW System!

We can usually unpack all of the questions above during a brief call.

Then, once I have a complete understanding of your business, I will provide very specific strategy recommendations.

These aren’t standalone strategies either…

The strategies support a completely interconnected revenue growth engine that leverages as many of the eight communication mediums as possible.

Below is an example of a revenue growth engine diagram that I’ll design to visually display exactly how the strategies I’m recommending will be interconnected with a client’s company.

Strategy Traffic Increase

Revenue growth engine diagram I created for a client.

As you can see by the complex web of interconnected strategies above, it would be impossible to standardize this highly-customized system across all businesses I work with.

And, the benefits of an interconnected system are numerous… 

What You Can Expect

  • Headache-Free Revenue Growth Engine
  • Maximize Your Sales Activities
  • Enough Qualified Leads to Keep Your Sales Team Busy
  • Easily Track Performance and ROI
  • Increase Deal Velocity
  • Significant Cost Savings
  • Create a Productivity Powerhouse
  • Rock-Solid Decision-Making Foundation
  • Seamlessly Scale Your Organization
  • Dominate Your Competitors

But What About Costs?

Earlier, I mentioned how the bare minimum costs to create a complete revenue growth engine, if you hire multiple employees, consultants, or agencies, would be tens of thousands of dollars

Not to mention the cost of your time and energy when things inevitably go wrong for all the reasons I mentioned earlier.

Now, you may be wondering:

“How can you do any better?”

The answer:

Software & a lot of clever automation.

My background is technical, so I understand the logic of how to connect the dots of a system programmatically.

Therefore, using a suite of software tools that I have access to, I can automate away a lot of the manual work.

You no longer have to pay for the headcount that would typically be required to maintain the systems I’m describing above.

Instead, you can rest easy knowing the system is operating as expected without the need for human intervention.

Now, all that budget that you would have spent on headcount can now be allocated towards revenue-generating activities.

And, the little parts that do require human intervention, are headed by a single person, so that you can rest easy at night knowing you have a single-source of truth for your revenue growth engine.

Who Is This For?

If you’re wondering who I typically work with or who can benefit from the eight communication mediums and a comprehensive revenue growth engine, here’s your answer:

What industries do you work with?…

ANY.

I’ve worked with the following (in no particular order):

  • Software
  • I.T. Services
  • Law Firms
  • Consumer Products
  • Recruiting
  • Financial
  • Education
  • Healthcare
  • Environmental
  • Consulting
  • Energy
  • Insurance
  • And more!

I’m 100% impartial to what industry you’re in, because no matter the industry, the eight communication mediums are always the same.

What roles do you work with?…

Typically, at any organization I speak with, there’s always someone from the organization who is a decision-maker:

  • Chief Executive Officer
  • Chief Operating Officer
  • Chief Marketing Officer
  • Chief Sales Officer

However, once we are underway, there’s no limit to who I touch with my communication within an organization:

  • C-Suite
  • Salespeople
  • I.T.
  • Legal
  • HR
  • You name it!

If they have a stake in the revenue growth engine that we’re designing, I need their input and buy-in.

What pain points are people experiencing?…

Here is frequently what I hear (in no particular order):

  • “Nothing ever changes. Nothing ever improves. I feel stuck…”
  • “My team is twiddling their thumbs, waiting for opportunities to appear…”
  • “What I’m doing right now isn’t working…”
  • “I just fired my team…”
  • “I need help with marketing and sales…”
  • “I don’t know what I’m doing…”
  • And, a whole lot more!

Client Testimonial

“Collin has been integral to helping me build my systems and grow my business! Collin brings an expertise for marketing a product coupled with fantastic instincts for growing a business and does it all with a professionalism that makes him an absolutely great and valuable asset for my company… My business has had 10x growth, and we could not have achieved that without his tireless efforts and genius strategies. We feel lucky to have him on our team, and I’m certain this is just the tip of the iceberg for the heights that he can help us to reach in business.”

Why Clients Stick With Me?

Almost all of my clients are with me to this day.

I would say 100%, but one client had a change of leadership in the middle of our engagement, and the new leadership wanted his team to take over everything.

You’re probably wondering…

“That doesn’t seem right. You’re telling me that almost none of your customers ever fire you?

That’s what I’m telling you…

But, It actually makes a lot of sense when you think about it.

Here’s why…

Remember “The Lifecycle of the ‘New’ Solution that Solves Nothing?”…

You find a solution that you think is the be-all and end-all to all of your revenue growth problems, but then eventually you realize it’s not everything it was touted to be.

And, you now know that there are only eight communication mediums.

So, if we create a complete system that addresses all eight communication mediums and something doesn’t work, there’s nowhere else for you to turn.

We’re already helping you leverage every communication medium!

My clients know they’ll only end up spending more to recreate the system elsewhere.

Or worse…

They’ll fall victim to the ‘Shiny Object Syndrome’ and “The Lifecycle of the ‘New’ Solution that Solves Nothing” repeats itself over and over again.

But, the system may need changing…

Not a problem!

If something isn’t working quite right, we refine it.

Or, if a particular strategy to within a communication medium isn’t working, we go in a new direction, while simultaneously making sure the new solution is integrated into our existing revenue growth engine.

As you can see, a lot of love goes into each client, which is why, since the founding of my company, I’ve preferred to operate as a boutique firm, helping a small group of companies.

Your Revenue Growth Engine

At this point, you’re probably one of three people:
  • You're interested.
  • You're curious and want to learn more.
  • You don't think this is a fit for you.

No matter who you are at this point, I’m here to help.

Whether you’d like help building an interconnected revenue growth engine for your business or you need some general advice, go ahead and follow these steps below to get started:

STEP #1 – Schedule a Discovery Call

Schedule a time that works best for you.

Optionally, if you’d prefer to send us a message first, you can do so by clicking here.

STEP #2 – We’ll Unpack Your Business

We’ll have a fast-paced call, where we’ll do brief introductions; then, to gain a better understanding of your business, I’ll ask you questions about the following:

  • Your goals
  • Your challenges
  • Your market
  • Your buyer persona
  • Your budget
  • Your technical capabilities
  • Your availability
  • Your team
  • Your willingness to try new things
  • Your softwares
  • Your constraints
  • Your timelines

STEP #3 – I’ll Design a Custom Revenue Growth Engine Blueprint for Your Business

After our call, I’ll take a few days to unpack everything you shared with me.

Typically, I’ll have an initial idea of the revenue growth strategies I’d recommend integrating into one comprehensive system…

But, I’ll need some additional time to study your business before I recommend any strategies.

Once I’m confident about the revenue growth strategies that would be best for your business, I’ll provide my recommendations.

At that point, you’ll have three options:

Option #1

You do nothing.

Option #2

You build the system on your own.

Option #3

I design, implement, and maintain the last revenue growth engine you’ll ever need. I’ll become a partner to your team, where we’ll meet frequently, evaluate your data, make changes, and work long-term to achieve your revenue goals.

What this includes:

  • Revenue Growth Engine design
  • System Implementation
  • Configure typically around a dozen different technologies that connect the system's data
  • Integrate with your existing systems
  • System testing
  • Team training
  • Reporting dashboards
  • Frequent strategy sessions
  • Unlimited system revisions and additions
  • Unlimited system revisions and additions

My Discovery Call Guarantee

On our discovery call, I’ll guarantee you’ll walk away with the following:

  • Exposure to new strategies that you can use to grow your business…
  • Provide you with a free revenue growth engine blueprint…
  • Show you how to design your company’s sales and marketing strategies so that for the rest of your life, you’ll have a headache-free way of managing your revenue growth systems…

By me guaranteeing all of the above…

The Real Question Is...

Is it worth gambling a few minutes of your time to explore a Revenue Growth Engine for your business (which, if it does even half of what I’ve claimed, it would pay for itself)?

Bonus #1

Get a Free Competitor Report

Want to gain valuable insights into how your competition is winning customers?…

I’ll assemble a custom report that reveals real data about how your competitors generate revenue.

Strategy Traffic Increase

This report will include practical instructions for how to read the data, and, more importantly…

…How you can use the report to immediately copy your competition’s winning strategies or find new ways to gain a competitive advantage.

Bonus #2

Get a Free Traffic Analysis

How much have you into your website…

  • $1,000
  • $10,000?
  • $100,000?

Don’t you want to know if you’re actually doing everything you can to get people to your website?

As part of our call, I’ll also send you a free traffic report that breaks down exactly how your customers are finding you.

Traffic Report Example of a Company

You’ll also receive personalized recommendations for how to grow your traffic, so that leads find your website first and not your competition.

Bonus #3

The Perfect Sales Script

Copy a proven sales script template that can be used in any of the eight communication mediums:

  • Email
  • Call
  • Message
  • Content
  • Ad
  • Mail
  • Meet
  • Refer

Follow the sales script template’s fill in the blank prompts, and in under five minutes you’ll develop a compelling sales script that everyone on your team can use.

Strategy Traffic Increase

Go worry-free for life, knowing you’ve got the perfect sales script template that you can rely on time and time again to sell to anyone using any medium.

I Want Professional Marketing Help!

Click HERE to Schedule a Call

Thank you for investing your time in reading this page, and I look forward to meeting you soon.

Collin Siverts

P.S.

For those who scrolled right to the bottom, here’s a quick recap:

Leveraging insights from America’s fastest-growing companies, create a bespoke Revenue Growth Engine that leverages the eight communication mediums every business uses to win new deals…

The revenue growth engines I create are designed to eliminate the inefficiencies of traditional sales and marketing efforts.

Using software and a lot of clever automation, I’ve been able to drastically cut the costs typically required to build a comprehensive system.

I offer a free Discovery Call, where we’ll unpack your business and then I’ll design ‘the last Revenue Growth Engine you’ll ever need.’

Double P.S.

If you take anything from this page, just remember that there are really only eight different communication mediums you can use to win new deals:

  • Email
  • Call
  • Message
  • Content
  • Ad
  • Mail
  • Meet
  • Refer

No matter what…

Strategy you buy into…

Employee you hire…

Consultant you trust…

…Or, the agency you bring on board…

Everyone is repacking one of the eight communication mediums I shared earlier.

And, no single communication method is the ‘be-all and end-all‘ solution. America’s Fastest-Growing companies build comprehensive revenue growth engines that are comprised of strategies that target as many of the eight communication mediums as possible.

Now that you understand this, you’ll be able to simplify your understanding of all sales and marketing strategies you encounter.

Triple P.S.

A lot of people will ask me how I named the company.

Ultralight‘ I borrowed from the athletic endeavor ‘ultralight backpacking,’ which is a popular long-term hiking methodology where you carry the least amount of supplies needed to complete the journey.

I found that was a nice analogy for what I help businesses do…

I help businesses get rid of all the extra ‘stuff‘ that is hurting their revenue growth efforts, all while ensuring that they actually have everything they need to be successful.

Strategy Traffic Increase

Here’s a photo from one of my recent ultralight backpacking trips.

FAQ

Are revenue growth engines software products, consulting, or something else?

The answer is both.

I’ll need to collaborate with your team to determine what sales and marketing strategies should be included in your revenue growth engine.

Once the strategies are selected, I’ll assemble a suite of software tools that I’ll configure to meet your specific needs. I’ll also link the different tools so that data can move from one system to another.

The whole purpose of operating this way is so that you don’t need to hire a large team of employees, or multiple consultants/agencies to manage this process. Instead, the software tools and automation allow you to still get all the benefits of a robust revenue growth engine that you’d see at a fast-growing organization, but for a fractional of the cost.

How is what you offer different from a marketing agency?

After helping companies hire over 150 different employees, consultants, and agencies, I know that most people think in silos.

In my decade of experience, I have not seen any agency work side-by-side with teams to manage a complete revenue growth engine comprised of half a dozen different strategies.

Agencies will try to tell you that the one or two things they do are the ‘end-all-be-all to your problems…

We don’t!

We’ve been around long enough to know that every business needs a more comprehensive system and that no one deliverable will solve all its revenue problems.

And if you do happen to find a large agency that says they have unlimited capabilities to help you…

I guarantee you won’t find any organization that can cost-effectively deliver the sheer amount of value I pack into a custom Revenue Growth Engine for your business.

In fact, I included the standard prices you’ll encounter when shopping for different services on this page.

And, as a reminder, there really should be an asterisk next to each price, as, the deliverables are often poor quality and exclude basic elements, as those are classified as ‘out of scope’ once the engagement begins.

Can your revenue growth engine adapt and scale as my business grows?

That’s the best part!

Because the system I’ll build for you is automated, everything can be easily scaled up as needed.

Or, if your team is going to be gone for the holidays or a company retreat, I can quickly pause the system.

And, if we’d like to try a different strategy within one of the eight communication mediums, we can easily integrate the new strategy into the existing system.

Can the revenue growth engine integrate with my existing software and tools?

Yes, this is the beauty of what I’ll build for you.

While most consultants or agencies will try to add duct tape to connect their tools with your system, I don’t operate like that.

I want to know what software tools you’ve been using since day one of our collaboration so that the system I design seamlessly integrates with those existing tools.

I’m not married to any specific strategy or software.

My only goal is to build your team a revenue growth engine that offers a frictionless experience for you and your team.

Is your system suitable for businesses in any industry, or are there specific sectors that benefit most?

I’ve worked with the following (in no particular order):

  • Software
  • I.T. Services
  • Law Firms
  • Consumer Products
  • Recruiting
  • Software
  • Financial
  • Education
  • Healthcare
  • Environmental
  • Consulting
  • Energy
  • Insurance
  • And more!

I’m 100% impartial to what industry you’re in, because no matter the industry, the eight communication mediums are always the same.

How do you determine which sales and marketing strategies to include in a custom revenue growth engine?

First, I’ll want to know the following:

  • Your goals
  • Your challenges
  • Your market
  • Your buyer persona
  • Your budget
  • Your technical capabilities
  • Your availability
  • Your team
  • Your willingness to try new things
  • Your softwares
  • Your constraints
  • Your timelines
  • And a whole lot more.

Then, I’ll tap into my decade of experience helping over 100 companies to make a hypothesis about what the best strategies would be for your company.

However, I don’t rely on my instinct. Rather, I use a suite of data tools that I have access to, which help me validate if my hypothesis is true based upon research about your business, your competition, and the industry as a whole.