Month 1 Solution & Offer Determine your solution What is your client’s dream outcome? What problems/obstacles are in your client’s way? What are all the possible solutions to your client’s problems? Create a value matrix (value on one axis and cost to deliver on...

What Is Local Marketing? Local marketing is the business practice of using strategies designed to target local buyers and reach nearby customers. It combines traditional marketing techniques with the latest digital media platforms and tools. This type of marketing is...

What Is Criminal Defense Marketing? Criminal defense marketing is a type of law firm marketing that aims to attract new clients and build an online presence for criminal defense attorneys. It involves optimizing web content, researching keywords and trends in the...

What Is Construction Marketing? Construction marketing is a specialized subset of marketing concerned with promoting and selling construction-related products and services. Construction marketing aims to create awareness of a company's products and services among...

What Is Customer Marketing? Customer marketing is the practice of creating marketing strategies and campaigns that are specifically designed to engage, nurture, and retain existing customers. This type of marketing focuses on understanding customer needs and...

Every vertical has unique marketing tactics and strategies. The fashion industry is no different! Fashion marketing is the process of understanding consumer behavior and applying it to promote fashion products and services. Fashion marketing is key for any business...

All businesses require some marketing to reach their target audience. However, a marketing strategy needs to change to accommodate a business's natural changes and allow room for growth. Regularly scheduled marketing audits are critical to your organization's success....

The goal of task and process automation is to improve the efficiency of your organization. Many companies, departments, and executives rely on their email inbox as a to-do list. However, there are simple tools used by millions of companies that can bring your...

Content is king. You can use content to nurture leads, drive organic traffic, increase your conversion rate, become a thought-leader, capture contact information, and provide your sales team with marketing collateral. Here's how we produce content that uses data to...